Secondary Meaning: Trade Dress in the Fashion Industry

I’ve mentioned trade dress in a couple of episodes but we’re finally getting a clear definition. Copyrights aren’t easily obtainable and because of this, designers use trade dress as a way around it. Trade dress is still difficult to obtain as well due to the fact you must establish secondary meaning. 

In this episode, we define trade dress, go into how its established and discuss a few cases mentioning trade dress in the fashion industry. 
 
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by Grace Obi-Azuike